Neostyle Eyewear

Founded in 1961 by Walter A. Nufer in Stuttgart, Neostyle revolutionized eyewear by blending functionality with avant-garde design. The brand gained international fame in the 1970s when head designer Konstantin Livas introduced the Nautic line, a sensation among celebrities.

Elvis Presley famously embraced Neostyle, wearing the Nautic frames in legendary performances, including his 1972 Madison Square Garden concert. Other icons such as Ray Charles, Madonna, and David Bowie also championed the brand. Today, Neostyle remains a collector’s favorite, with its timeless vintage designs—especially the iconic Nautic—continuing to make a statement in eyewear history.