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Ultra Eyewear

A timeless icon for over 40 years, the Ultra Goliath originated as the Preciosa 940 in Holland before being introduced to the U.S. in 1977 by Ultra Palm Optical Co.

Worn by legends like DMC, Robert De Niro, and The Weeknd, its bold design and cult status make it a collector’s favorite. With a heritage in high-fashion eyewear, Ultra Palm also created the sought-after Caviar collection.

The Ultra Goliath remains a symbol of confidence and statement style.

Eyeglasses

See the world through a new lens with our bold eyeglasses collection.
Unconventional designs, crafted for those who dare to stand out, blending comfort and creativity. Your vision, reimagined – find a pair that reflects the true you.

Sunglasses

See the sun in style with our signature sunglasses collection.
Designed for the fearless, balancing artistry and functionality for every moment under the sun. Be seen – choose the frames that match your brilliance.