André Opticas made history by launching the world’s first NFT eyewear capsule collection, Utopia View for a Brighter Future. This groundbreaking release is part of the “From Visionaries to Visionaries for over 40 years” campaign, reaffirming the brand’s commitment to innovation and its social and environmental responsibility.
The collection, which consists of eight unique models, was designed as a tribute to the values of sustainability and social cohesion, essential themes for a brighter future. Each NFT, represented by a digital filter, encapsulates a message of awareness, whether about environmental preservation or human empathy and solidarity.
A Commitment to the Future
The Utopia View models – Air, Nature, Recycle, Solar, Water, Wind, Mindfulness, and Mindtravel – address the key issues of our time. From environmental protection to fostering more empathetic dialogue among people, each design aims to inspire change and promote a positive impact on the world.
As part of its social responsibility efforts, André Opticas pledged the entire revenue generated from the sale of these 80 NFTs to Corações com Coroa, an association that supports children and promotes equal opportunities. According to André Leal, CEO of the brand:
“In an ideal world, Utopia View addresses both social and environmental issues, raising awareness for sustainability and empathy. Each piece encapsulates a unique narrative, with the mission of inspiring a brighter future for future generations.”
A Fusion of Technology and Fashion
The collection also serves as a prime example of how technology and fashion can converge. Combining digital innovation and design, the NFTs were created to be accessible to everyone, even those who are unfamiliar with cryptocurrencies. This project highlighted André Opticas’ pioneering vision in leading new trends and transforming the concept of fashion accessories into a platform for driving sustainability.
More Than Just a Collection, a Movement
Utopia View is not just a line of eyewear; it is a statement about the future we want to build. By integrating creativity, social responsibility, and cutting-edge technology, André Opticas reaffirmed its position as a brand that transcends the optical market, inspiring other sectors to join forces for a better world.
Seeing the world with clarity and purpose has never been more essential – and André Opticas has proven that, with vision and innovation, we can go far beyond.
NFT GUIDE
If You Wish to Purchase our NFTs:
IF YOU DON’T HAVE A CRYPTO WALLET:
Create one on MetaMask (https://metamask.io/), the most widely used NFT wallet in the market.
LOG IN TO OPENSEA with your new MetaMask account.
You will be asked to install an app or browser extension for authentication.
FUND YOUR METAMASK ACCOUNT WITH ETH (ETHEREUM):
Access your MetaMask wallet and buy ETH from an exchange, such as Coinbase or Binance.
To purchase our NFT, you will need 0.035 ETH (approximately €117).
YOU ARE NOW READY TO BUY André Opticas NFTs on OpenSea.
You can also use Coinbase Wallet or WalletConnect as alternatives.
Sem comentários