André Opticas took centre stage at the 2024 edition of the Millennium Estoril Open, Portugal’s most prestigious tennis event, as an official sponsor. This partnership marked a milestone in the brand’s connection with sport, celebrating the fusion of fashion, performance, and an active lifestyle.
The Smash: A Tribute to Tennis and Style
To commemorate this special occasion, André Opticas unveiled an exclusive eyewear model named The Smash. Inspired by the power and precision of one of tennis’s most iconic moves, this accessory became a visual tribute to the competitive and vibrant spirit of the tournament.
The Smash exemplifies a blend of sporting elegance and a touch of joie de vivre, reflecting the brand’s unique “Family Affair” signature. Crafted from amber acetate, a nod to the terracotta colour of tennis courts, and fitted with Zeiss green lenses, these glasses offer the perfect combination of style, UV protection, and visual clarity.
Designed for both tennis fans who spent hours watching matches from the stands and for casual sporting moments, The Smash represents a declaration of love for sport and the dynamic lifestyle it embodies.
An Exclusive Experience at the Millennium Estoril Open
During the tournament, André Opticas offered visitors a unique experience through the Atelier André Opticas, a pop-up space within the event grounds. Here, customers had the opportunity to personalise their The Smash, making each pair even more special and exclusive.
This was one of two spaces hosted by the brand at the tournament, further underscoring its commitment to providing exceptional service and maintaining close ties with its audience.
Priced at €192, The Smash captivated both tennis enthusiasts and fashion lovers, becoming a memorable keepsake of this prestigious event.
A Meaningful Partnership
The presence of André Opticas at the Millennium Estoril Open 2024 highlighted the role of sport within the brand’s strategy, showcasing its dedication not only to enhancing athletic performance through specialised optometry but also to promoting values such as perseverance, passion, and excellence.
By sponsoring this flagship event, André Opticas took a significant step in strengthening its connection to the world of sport, leaving a lasting impression with The Smash. More than just a partnership, this was a celebration of the vibrant spirit of tennis and the transformative impact of merging fashion, functionality, and a passion for sport.
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