André Opticas made a significant mark at ModaLisboa as an official sponsor, reaffirming its commitment to national fashion and creativity. During Lisbon’s fashion week, which kicked off on 10th October, the brand celebrated the excellence of Portuguese fashion by launching an exclusive eyewear model, Abbondanza, a tribute to the president of the ModaLisboa Association, Eduarda Abbondanza.
Abbondanza: A Tribute to Creative Vision
The Abbondanza model, developed under the Family Affair label—André Opticas’ in-house brand—embodies the innovative and visionary spirit that defines both ModaLisboa and its president. With meticulous design and a limited production of only 30 pieces, Abbondanza stands as a celebration of creativity and exclusivity.
Of the 30 units produced, 17 were reserved for the ModaLisboa staff, who had the opportunity to personalise their pairs, while the remaining 13 were made available to the public at a price of €290. This initiative highlights André Opticas’ dedication to blending functionality, aesthetics, and a unique touch, turning each pair into a true object of desire.
Style Beyond Fashion
In addition to launching the Abbondanza, André Opticas took the opportunity to announce the launch of the Family Affair website, offering customers a new level of personalisation. Through this platform, clients can now design fully customised eyewear—from the frames to the temples, lens colours, and even exclusive engravings.
Commenting on this milestone, André Leal, the brand’s Creative Director, stated:
“This moment represents the culmination of years of dedication, research, and creation. Presenting it at ModaLisboa, surrounded by friends and partners, was deeply symbolic. Family Affair is more than a brand; it is the reflection of a family legacy that we now share with the world.”
A Significant Presence in National Fashion
André Opticas’ participation in ModaLisboa was more than just a sponsorship—it was a reaffirmation of the importance of collaboration between fashion and other creative industries. Being part of Portugal’s premier fashion event underscored the transformative role that accessories—such as eyewear—play in expressing style and identity.
This edition of ModaLisboa demonstrated that André Opticas is much more than an optical brand. It is a company that crosses boundaries, celebrates creativity, and reinforces its commitment to innovation. With Abbondanza, the brand not only honoured the vision of Eduarda Abbondanza and ModaLisboa but also cemented its role as an inspiring force, always in tune with the trends and the cutting edge of Portuguese fashion.
Because fashion and vision go hand in hand, André Opticas showed that seeing the world with clarity and style has never been more relevant.
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